THE REFORM MEDIA BUZZ
REFORM CYCLING AND STRENGTH STUDIO
BEST FITNESS CENTRE 2018 - NAIROBI
''The Best Fitness Centre in Nairobi"
"Kenya is ready says female fitness entrepreneurs"
BBC AFRICA BUSINESS REPORT
"It’s so on trend that ithas been parodied by some of the top media personalities in Kenya. Devout followers have not shied away from speaking of its enriching results. It’s a light-hearted thing at Reform Cycling and Strength Studio, the Kenyan indoor cycling phenomenon with, an ever growing following. This is not just a cycle class, but a near spiritual experience, with motivational hollers from instructors and whoops from the jubilant pedallers. They have tapped into the feel-good vibe – focusing as much on the mind as the body."
"This indoor cycling studio is the newest on the block. It’s beautiful, and the equipment is top notch. And competitive people rejoice: you can see your real-time energy scores on a board at the front of the class. Don’t miss the Friday afternoon Pre-Party ride class; designed to get riders pumped for the weekend, the one-hour ride turns the lights low and the volume high. Spin not your jam? Check out Reform’s strength studio and take in sweeping city views while you’re lifting and tucking in a barre class or working up a sweat in circuit."
"Offering the world's most sought-after fitness experiences under one luxurious roof, Reform Cycling and Strength Studio features online class scheduling, digital lockers, spa-quality showers, Schwinn Carbon Blue cycles with performance tracking, BOSU, Pilates, circuit and barre classes.The studio boasts a complete mind/body experience at an affordable price for fitness enthusiasts in Kenya."
WALL STREET ANALYST
"In another middle-class Nairobi neighbourhood, 20 Kenyans are burning calories by pushing the pedals of their indoor bikes to the soundtrack of thumping house beats, while following their performance real-time on a TV screen at the front of the studio."
"You’d want a place that’s welcoming, clean, has more than one class on offer and nurturing....Here are four reasons why the Reform and Cycling Strength Studio is the gym you’ve been searching for:
1. Class Variety: They say variety is the spice of life if so, Reform has all the spice you can handle. Not only does a varied workout help you stay in great shape, it also makes working out exciting.
2. Professional Trainers: you can expect only the crème de la crème of trainers at Reform.
3. Fun Included: Reform’s Friday Pre-Party Ride is the only game in town
4. All the Equipment is Provided: they offer you all the equipment you need to make your gym experience worth every shilling"
"Reform, Cycling and Strength Studio is the kind of place where working out is fun and trainers who make you feel comfortable enough to push yourself further are a reality. However, what makes these two seemingly hard classes fun and easy to do, is the trainers. They’re attentive, professional and considerate enough to take you at your pace. In some cases, they will even adjust a certain move in the class to suit your fitness level. That’s the kind of attention and consideration that makes every class at Reform worthwhile."
"Saloni Kantaria has grown an incredibly successful studio and is looking to open another in another country"
"A Kenyan entrepreneur bringing the world of high tech fitness to Nairobi's residents"
LIONESSES OF AFRICA
"I’m not sure if it’s the combination of the loud music or the instructor or even the competition between you and the rest of your class, but you will come out of the session fully worked out."
"High Quality Fitness"
"From Tennis Superstar to Fitness Entrepreneur" - Number 1 Business Story in Africa.Com
"In another middle-class Nairobi neighbourhood, 20 Kenyans are burning calories by pushing the pedals of their indoor bikes to the soundtrack of thumping house beats, while following their performance real-time on a TV screen at the front of the studio. A former lawyer and top- ranked tennis player, Kantaria founded Reform Cycling and Strength Studio, which offers a mix of spinning, pilates, barre and other workouts. Since its launch in January 2016, the studio has attracted more than 400 clients"
MSAFIRI, KENYA AIRWAYS INFLIGHT MAGAZINE
"The Kenyan entrepreneur mixing fitness with technology"
"Reform is best known for its spinning or indoor cycling classes"
BUSINESS DAILY AFRICA
"Are you looking for a serious weight loss plan or do you want something that will literally (and mercilessly) peel the calories screaming out of your system in one swoop? I recommend that you take the cycling class. Any time you fall out of line, there’s a very giant screen displaying your stats, ready to remind you that you are fooling no one! To summarise, this is not a place to go to if you want your make-up to remain intact. It’s serious business and value for money."
"Reform Cycling and Strength Studio is another fitness studio offering barre classes"
BUSINESS DAILY AFRICA
"Tapping into Nairobi's growing fitness trend"
HOW WE MADE IT IN AFRICA
"Technology puts new spin on indoor cycling"
BUSINESS DAILY AFRICA
"In developing markets like Kenya, a former lawyer has jumped on the opportunity to pioneer the capital’s first SoulCycle-style indoor spinning studio. The opening of Reform Cycling and Strength Studio in Nairobi this month, indicates growth potential for East Africa’s boutique fitness industry."
"This is truly an amazing story of how one woman through her courage, strength and convictions is seeking to improve the health of families in her native land"
6 WEEKS TO FITNESS